art director / Illustrator

Pharma
Personal

BIO

Hi there! I'm Alexandria.
I am currently working at CultHealth as a Sr. Art Director, and I'm also a digital illustrator.I am a tenacious problem solver, and exuberantly optimistic no matter the situation. In the pharma space, I am particularly passionate about concepting, assisting in creating/executing fresh campaigns for brands, as well as producing necessary advertising work. I love brand identity-related projects, too, when the opportunity presents itself.Outside of the office I enjoy gaming, reading, spending time with friends & family, exploring new cafes, and walking in nature parks when the air is brisk. Also a cat mother of 2.Want to connect?

PHarma work

Novartis MS

USA & Global Markets

My Time, My Way Campaign with Jamie Lynn-Sigler

Yammer Post Image (2021)

Horizontal infographic leave behind

Facebook Video Post & RTE

Digital interactive CVA sample

Journal Ad

Infographic

Global Unbranded Journal Ads

Global Unbranded Internal Icon Guidelines

Sanofi Oncology

Storyboard, Banner Ad, Markee Image Concepts

SAMPLE OF CONCEPTS

KESIMPTA Concept EvolutionI worked with my long time copy partner, Claudia Serea, on a campaign evolution concept to push KESIMPTA to the next level using real patients. The goal was to get across the idea that these patients do not have to sacrifice anything to get their treatment! No long infusions hours. Just 1 minute a month. I'm most proud of the heights to which we pushed this idea. It was a great experience!

ONO Unbranded ConceptA copy supervisor, Kelley Smilkstein, and I worked on this concept together. We were extremely excited as we worked on this piece! The concept made it to testing, and came in third. It was not pushed forward but was a very strong competitor.

Novartis sNfL ConceptsClaudia and I back again for another great time of concepting. These we were extremely involved with, and pushing the boundaries of my illustration skills. It was a great learning experience for both of us.

RILZA ConceptsLauren Schechtman, and I brought two great concepts to the table for RILZA, which helps people with ITP. The creative flow was incredible between the two of us.